A writer from the UK contacted me recently with the news that he is writing a book about ThunderCats. I wrote four scripts for the series, which later became a beloved media fetish object. (“Honey, what are you doing with that plush toy?”) The writer wants me to reminisce about cartoons and recall stories of my writing cohorts. Well, some are dead, others had out of body (and mind) experiences, and still others are perfectly happy today, procreating, creating fiction and shopping.
There was Bill Overgard. I met him once: I remember only a leather jacket and a puff of smoke; a man of mystery. I had no idea he was a comics icon, a veteran of 31 years of drawing Steve Roper and Mike Nomad, and a protégé of Milton Caniff who assisted Caniff on Steve Canyon. Bill wrote screenplays and novels, and when his scripts for ThunderCats came in I had no clue how we were going to get the animators to turn his adventurous works of literature into cartoons.
Every ThunderCats script was reviewed by a psychologist to be sure it would be a positive experience for the young viewer. It worked! If you check the statistics during the period the cartoon aired, you’ll see that murder rates went down, school attendance went up and SAT scores went through the roof. When kids weren’t scoring really high on their SATs or busy not committing crimes they were peeing their beds, scared to death with nightmares of Mumm-Ra, the bad guy of ThunderCats.
When I look back I wonder: Why did I get that job and why was it useful? Why did my writing journey include furry superheroes? Here’s a little story:
Steve Jobs, CEO of Apple Computer, went to Reed College for six months and then dropped out. He slept on the floor in friends’ rooms and returned coke bottles for the five-cent deposit. He decided to take a calligraphy class. He learned about serif and san serif typefaces, the varying amount of space between letters and what makes for great typography. He found it fascinating and had no hope of it ever having any practical application in his life.
Ten years later he was designing the Mac computer and it all came back to him. The Mac became the first computer with beautiful typography. Other manufacturers copied the Mac and that’s the reason we have all these fonts and we’re not writing in courier; because Steve took calligraphy.
It’s easy, of course, to connect the dots looking backward. Going forward, well, we’ve built life’s road and we’re walking along it. We’re always preparing, but what are we preparing for?
My ThunderCats journey didn’t have a map. In 1986 we’d just had our first child, I needed a job, my father knew a guy who knew a guy and I found myself in a room with Jules Bass, Arthur Rankin and Peter Lawrence. I couldn’t have predicted how they would teach me about visual thinking, a skill I use every day, and also about being a superhero, a necessary thing for any journalist.
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Bob Ellal // Jan 28, 2010 at 6:45 pm
Lee,
Never saw Thundercats–back in my cartoon-watching days in the sixties it was Three Stooges and Popeye reruns. Don’t think my sons caught the show either, as they grew up in the nineties.
Due to my influence, my sons grew up to be Stooges fans too. Can’t understand how some lines got past the censors: “Boy, you just ejaculated a mouthful” and “If at first you don’t succeed, keep on sucking ’til you do suck seed.”
Probably explains my shattered rose-colored spectacles. So many hammers to skulls; who wouldn’t worship Beowulf?
Bob
Lee Schneider // Jan 28, 2010 at 7:25 pm
I don’t think the psychologist who reviewed the ThunderCats scripts would have known what to do with the Stooges’ shows.
Liz // Jan 29, 2010 at 11:50 am
Do psychologists review scripts these days? Sometimes I even wonder about Disney’s G-rated films.. my kids get really scared during many of them.. but then are fine with a PG animated film like Bee Movie.. A G movie can include a lot of heavy duty stuff.. Lion King, Princess and the Frog… but since everything’s animated.. it gets a G-rating.. any comments on this?
Lee Schneider // Jan 29, 2010 at 12:07 pm
Fascinating question. For movies, there’s a ratings board which some believe is pretty easily manipulated by the studios. Check out a movie called This Film is Not Yet Rated. It’s on Netflix. As for TV … my father, as it happens, was heavily involved in all this when he worked for ABC. He got psychologists to review scripts and talk to writers and producers about the impact their stuff was having on kids. But I’d be surprised to hear that anybody like a psychologist was reviewing anything these days on TV. And cartoons… there’s an old joke (and possibly true story) about Jay Ward, the creator of the Rocky and Bullwinkle Show. He had a script where Rocky and Bullwinkle were captured by cannibals and were placed in a cooking pot prior to consumption. Network censors objected. You can’t show cannibalism on a show for children! Jay Ward responded: But it’s not cannibalism. They’re eating a moose and a squirrel.