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Listen to Me

Written by Lee Schneider, founder of DocuCinema

Yadda yadda. Is that what you hear when someone is speaking? Or maybe it’s the trombone in those Charlie Brown specials. You know, when the parents or teachers talk: wah wah wah. If that’s the case, you’d suck as a documentary director.

Listening is an art. Ask any hostage negotiator, professional mediator or marriage counselor. I’ve been in the offices of a few back when Bush was president – not the hostage negotiators, just the marriage counselors. Their advice mostly is to listen to your partner complain until sap runs from your ears and your head catches on fire, and then you have to put out the fire with a cup of cold coffee and listen some more. (Note to self: I remember those marriage counseling sessions did not go so well.)

Still, there is remarkable power in telling your story. Director Heather Ross demonstrates this in her excellent film Girls on the Wall, which screened in Hollywood and will be seen on PBS stations. In the film, Heather interviews some really hard case inmates who happen to be girls. They talk about the robberies and murders they’ve committed. They tell stories of abuse and addiction. But mostly, they heal. This is the most remarkable part of the film: You become a witness to inner change, and that change is initiated by the act of storytelling. The women of the film tell their stories to Heather, and in a theater workshop they are attending in the lock up, and they are transformed into leaders, they get connected to their families, they experience emotions they’ve hitherto locked down tight.

Heather, like many good directors, becomes a catalyst for change, by simply holding listening space for the speaker. There’s a lot that goes into documentary work: stamina, an heroic undaunted strength in the face of challenge. But the biggest production skill just might be listening: You ask questions and you gotta hear what people are saying.

In Jacqueline Novogratz’ book “The Blue Sweater,” she tells the story of returning to Rwanda after the genocide and listening to survivors, sometimes for hours at a time. She witnessed how these survivors were able to move beyond a terrible inner hurt. She writes about how she empowered people just by listening to them.

On the SHELTER blog, the companion piece to a film we’re making about shelter, we’re started featuring interviews with people who are homeless or transitioning from homelessness. We’re also meeting the game-changers who are coming up with ways to address homelessness. As we do these interviews I can endorse Novogratz’ experience. Simply giving people the opportunity to talk empowers them. Why is it enough, then, just to be heard and acknowledged?

Freud figured that one out. At first, hypnosis was his preferred technique, and he soon found out that prone people were liberated from linear thought. Later, he dropped hypnosis, but kept the couch. He had discovered that talking was a powerful agent of change.

There’s a picture of Freud’s couch at the beginning of this post, and it looks pretty comfortable and kind of bohemian. If you want to see people change, and be lucky enough to get them in your film, you want to start with a comfortable couch, at least figuratively speaking. Then all you need to do is ask good questions and listen.

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Cult of Personality

Written by Lee Schneider, founder of DocuCinema

I went to yoga the other night. The room was filled with so many acolytes their yoga mats were about a micron apart. It was like boarding the subway in NYC during rush hour and getting an intimate view of your neighbor’s armpit. Only in yoga it’s more exciting because the people are half naked and their sweat flies on you when they flail. That class lasted about 45 seconds for me. I had to leave. I don’t do flailing.

After suffering from downward dog withdrawal and getting a $61 parking ticket (“And things were going so well!”) I had plenty of time to reflect on the valuable lessons learned. This is kind of a game we play, trying to extract a valuable life lesson from every event no matter how annoying. (“A bee stung me on the ass. What valuable lesson can be extracted from that?”)

Why was I annoyed enough to bail out of that class? Well, for one thing, I have issuesmao-zedong with sweaty strangers violating my personal space. But I also don’t like cults of personality.

Some people actually come to a yoga class for the yoga, but a male teacher can become popular and female students will don the appropriate Lululemon yoga gear and crowd into his classes, never admitting out loud that they have a crush on him. Movie stars get people to buy tickets, usually not directors or scripts. Cults of personality. Charisma is king. suze_ormanBut Arnold Schwarzenegger’s charisma isn’t enough to run this state, and charismatic people like Tony Robbins or Suze Orman can seem to me to be style over substance.

Let’s face it, though, charisma is a powerful force – maybe even a hit of life force. It can draw people in, pay the bills, get your message across and your cause followed.

I don’t care to belong to a club that accepts people like me as members.
–Groucho Marx

grouchoGroucho aside, most people want to be members of something. They like leaders to help them join the tribe. Yoga people are their own tribe, and Vegas gamblers, and Michael Jackson fans. In Seth Godin’s book Tribes: We Need You to Lead Us, he describes how connecting with others is a powerful tool for shaping consumer desire and even changing the world. He and others have pointed out that your tribe has nothing to do with geography, your religion or blood type. It can be fellow Facebook users, Syrah lovers, devotees of Nike running shoes or iPods. In a fragmented world we look to tribal leaders. Charismatic leaders, like Steve Jobs of Apple, can really drive a consumer brand into becoming a movement. There’s that word again: charisma. Maybe it’s the mojo in leadership. Maybe, despite myself, I’m going to extract a lesson out of that crowded subway car of a yoga class.

yogaThing is, there’s more yoga being done because of charismatic teachers. Apple has inspired a generation of designs that matter. Charismatic social entrepreneurs like Jacqueline Novogratz fund the businesses of the poor by first listening and then building supportive communities around local entrepreneurs. Charisma, backed up with a plan, can really change the world. Ok, I get it. Just stay out of my space in yoga class.

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